Are you currently experiencing low patient adoption rates for your recent health initiative?
Do you wish the numbers would be closer to 100%?
Well if so, you’ve come to the right place! I’ve put together a helpful guide to assist your efforts.
In 5 easy steps you can turn group hesitancy into acceptance. And all it takes is following the example set by Covid “experts.”
1) Partner With Media
To begin, amplify your messaging using those who are most effective at doing it.
We can learn by observing how 2 government agencies handled their desire for boosted content.
- Health and Human Services (HHS) paid various media sources to promote the safety of the Covid vaccine
- In 2021, Congress set aside $1 billion for increased vaccine confidence
Even if you don’t have unlimited resources, the point still rings true. Use the media!
2) Tweak Certain Terminology
The CDC has been at the forefront of the recent pandemic and provides a case worth noting.
Facing pressure to change the definition of “fully-vaccinated” they boldly stood their ground. But still wanting to appease certain parties they discovered a creative solution.
Instead of changing the term itself, they instead updated how many shots one needs in order to be considered up to date.
What a masterful sleight of hand. Vegas card sharks would be downright proud!
3) Remove Competing Medical Information
Medical freedom can compete with the results you’re seeking, so it’s best to work with Big Tech to censor it.
Facebook is one possible ally as they’ve been successful in blocking medical misinformation on behalf of the White House.
AARP’s website touched on it a bit and had the following quote:
“The researchers hypothesized that some older adults may not have the digital media literacy and experience to recognize untruths.”
One point on this. Despite what the quote says, I would argue older adults actually have a greater ability to recognize truth.
Chalk it up to life experience.
4) Ensure Doctors Are on the Same Page
Providers must be a major part of your goal for complete acceptance. Those that differ with the direction you’re going may speak up.
Consider the precedent set recently by the state of California and you’ll be equipped.
5) Avoid Getting Political
Wikipedia lists conspiracy theories as a hurdle to public health initiatives. They seem to know their stuff so avoid using language any person may find controversial.
The best rule of thumb is to ask, “will this be accepted by celebrities and other elites?” Should the answer be no, don’t do it!
Elijah Wordsmith Speaking Truth to Patients
By now you may have realized this blog was tongue in cheek. If not, please note it was simply meant to expose lies and offer truth.
Now that I’ve cleared that up, allow me to share another fact.
My freelance business is your healthcare social media megaphone!
Elijah Wordsmith content writing “verbalizes” the more individualized care current and prospective patients receive from your holistic practice.
Let’s discuss your main content marketing goal and move your holistic medical practice towards standing out online!