Isn’t it true that necessity can be a strong motivator? Clear paths become overgrown with weeds, and streams dry up until dust forms. Staying with water metaphors, when a river gets obstructed by rocks and debris the flow decreases. But here’s what sets it apart. It seeks out another path until it once again flows …
Wordsmith Content Writing Finds Unique Business Partner Read More »
“You can make it happen!” exclaimed the outgoing speaker. Looking around at those near him, Steve wondered if he was the only one who had no clue what “it” was. Experts in branding themselves, self-help professionals are well-versed in how to capture an audience. Not literally of course, that would cause lawsuits. As a freelance …
Branding Your Healthcare Content Writing Starts Here Read More »
Imagine giving a well-researched, thorough presentation on how your private practice is changing lives. As the last slide appears on screen you look around for any questions. The only problem? You’re speaking to an empty room. In the digital space, this could be how you’re feeling as a holistic medicine provider. Want to change that …
Freelancers Aiding the Alternative Health Industry Read More »
For millennia, writing has been used properly and improperly. Don’t worry, this won’t be a history lesson. Rather, it’ll focus on breaking news. There. Feel better? Having assuaged your preemptive yawns, I ask you now to keep an open mind. Because my niche of healthcare content writing is being threatened. Disinformation in the News Can …
Will Healthcare Content Writing Be Seen As Disinformation? Read More »
Division is only good in math. Outside the four walls of a classroom however, it’s something we should exclude from our society. But easier said than done right? Online forums such as Facebook and Twitter have long been a breeding ground for contested viewpoints. Especially since 2020, this has especially been true around healthcare related …
Healing a Divided Industry Using an Ancient Virtue Read More »
Generalizations about healthcare providers are common in 2022. The cause? A general breakdown in communication between those who disagree on health topics. And this isn’t specific to healthcare, it’s actually a societal issue. There may not be a simple solution, but that doesn’t mean you shouldn’t try. In this spirit, I present social media as …
Healthcare Social Media: Your Differentiation Factor Read More »
The Coronavirus forever mutated the way patients seek care. More and more are choosing to maintain their health virtually. This is not news to you. But want to know what is? A renewed openness to alternative medicine and holistic practices presents you with an awesome opportunity. I don’t want you to miss out, so I’ll …
9 Content Writing Ideas for Holistic Practitioners Read More »
Disenfranchisement. Normally reserved for topics around voting, it’s taken on new meaning in 2022. Especially in reference to feelings around the healthcare industry. Why does this matter? Those who’ve added it to their vocabulary may avoid care even when it’s needed. And that is concerning. Allow me to explain… Missed Opportunities Healthcare content marketing has …
Lessons From a Healthcare Content Marketing Freelancer Read More »
“You can either start on treatment A or treatment A, your choice.” A bit confused, the patient studied both options long enough to realize they were exactly the same. But instead of protesting he reluctantly mumbled, “Treatment A please.” In certain health scenarios there aren’t a lot of alternatives, but for Covid this isn’t the …
“Take two of these and call me in the morning.” This statement is so common that most people accept it as a treatment plan. But technically it’s not. Why? The root issue hasn’t been addressed. A Band-Aid was simply slapped on. I’ll reveal why it’s a disservice to patients and how to improve outcomes. Shall …
