Elijah Shoesmith - Guide to Supercharging Healthcare Digital Marketing To Win in Your Industry

Guide to Supercharging Healthcare Digital Marketing

Buzzing by at high speeds, very few drivers noticed the enormous billboard. Promoting his medical service, the marketing agency had promised “astronomical numbers of new patients.” But now the medical doctor realized there wasn’t an easily identifiable way to measure the return on his investment. Traditional marketing still has a place in our digital age, …

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Elijah Wordsmith - Skills You Should Look for When Hiring a Medical Sales Writer

Skills To Look For When Hiring a Medical Content Writer

“Buy now!” “You need this!” “Don’t delay” “Hottest item out there!” When I think of the most cliche version of a salesman, I picture the used care salesman from True Lies.  You may have a different person in mind but the fact that we instantly picture somebody relays the fact that we’re generally skeptical of …

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Elijahwordsmith.com | From College Dropout to Wordsmith Content Writing

From College Dropout to Wordsmith Content Writing

“Dear Elijah, we are writing to encourage you to pursue your education at another fine institution, best of luck!” Okay, maybe that’s how the email read in my head.  In actuality it was more like, “you’re academically disqualified.” For many college students in the United States, dropping out is a real possibility.  Reasons vary, but …

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Elijahwordsmith.com | Why Healthcare Content Marketing Requires Humor

Why Healthcare Content Marketing Requires humor

“Congrats Mr. Reynolds, you’ve won a brand new…colonoscopy!” Silence hung in the air, until a low chuckle turned into full blown laughter through the receiver. “I’m calling to schedule your colonoscopy, is now a good time to do that?”  In a medical setting, we typically remember those who make us laugh. Why? Because it stands …

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Elijahwordsmith.com | How Healthcare Content Writing Helped Leukemia Scars Heal

How Healthcare Content Writing Helped Leukemia Scars Heal

Daydreams of someday playing college football proved elusive from his hospital bed. There were more pressing concerns after all…like surviving. Settling back on reality, the young boy smiled as his favorite nurse entered. Refusing to let the constant nausea damper his light, he watched her switch out the IV bag.  She was one of the …

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