Artificial intelligence…changing algorithms…handheld “supercomputers”…o my! It’s enough to make one’s head spin right? New technology sometimes seems to become old news as soon as you’ve got a decent grasp on its capabilities. Rather than scratch your head and wonder which health tech is actually worth your investment, allow me to fill in the blanks. Besides, …
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Very real tears welled up as the video camera rolled, capturing the touching story of the medical miracle in front of the lens. It was the kind of story that needed to be told, and once it was…the video made an immediate impact and was shared again and again. And no, it wasn’t put out …
Why Healthcare Marketing and HIPAA Needn’t Be Intimidating Read More »
A hammer, screwdriver, and saw are simply tools until they are put in the hands of an expert contractor. At that point they become an extension of that person and save them large amounts of time they’d have to normally devote to a project without them. How does this apply to you? If you’re wading …
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Buzzing by at high speeds, very few drivers noticed the enormous billboard. Promoting his medical service, the marketing agency had promised “astronomical numbers of new patients.” But now the medical doctor realized there wasn’t an easily identifiable way to measure the return on his investment. Traditional marketing still has a place in our digital age, …
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“Buy now!” “You need this!” “Don’t delay” “Hottest item out there!” When I think of the most cliche version of a salesman, I picture the used care salesman from True Lies. You may have a different person in mind but the fact that we instantly picture somebody relays the fact that we’re generally skeptical of …
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“Dear Elijah, we are writing to encourage you to pursue your education at another fine institution, best of luck!” Okay, maybe that’s how the email read in my head. In actuality it was more like, “you’re academically disqualified.” For many college students in the United States, dropping out is a real possibility. Reasons vary, but …
From College Dropout to Wordsmith Content Writing Read More »
“Congrats Mr. Reynolds, you’ve won a brand new…colonoscopy!” Silence hung in the air, until a low chuckle turned into full blown laughter through the receiver. “I’m calling to schedule your colonoscopy, is now a good time to do that?” In a medical setting, we typically remember those who make us laugh. Why? Because it stands …
Daydreams of someday playing college football proved elusive from his hospital bed. There were more pressing concerns after all…like surviving. Settling back on reality, the young boy smiled as his favorite nurse entered. Refusing to let the constant nausea damper his light, he watched her switch out the IV bag. She was one of the …
How Healthcare Content Writing Helped Leukemia Scars Heal Read More »
