healthcare digital marketing

Buzzing by at high speeds, very few drivers noticed the enormous billboard. Promoting his medical service, the marketing agency had promised “astronomical numbers of new patients.” But now the medical doctor realized there wasn’t an easily identifiable way to measure the return on his investment. Traditional marketing still has a place in our digital age, …

Guide to Supercharging Healthcare Digital Marketing Read More »

“Congrats Mr. Reynolds, you’ve won a brand new…colonoscopy!” Silence hung in the air, until a low chuckle turned into full blown laughter through the receiver. “I’m calling to schedule your colonoscopy, is now a good time to do that?”  In a medical setting, we typically remember those who make us laugh. Why? Because it stands …

Why Healthcare Content Marketing Requires humor Read More »