healthcare digital marketing

Elijah Shoesmith - Guide to Supercharging Healthcare Digital Marketing To Win in Your Industry

Guide to Supercharging Healthcare Digital Marketing

Buzzing by at high speeds, very few drivers noticed the enormous billboard. Promoting his medical service, the marketing agency had promised “astronomical numbers of new patients.” But now the medical doctor realized there wasn’t an easily identifiable way to measure the return on his investment. Traditional marketing still has a place in our digital age, …

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Elijahwordsmith.com | Why Healthcare Content Marketing Requires Humor

Why Healthcare Content Marketing Requires humor

“Congrats Mr. Reynolds, you’ve won a brand new…colonoscopy!” Silence hung in the air, until a low chuckle turned into full blown laughter through the receiver. “I’m calling to schedule your colonoscopy, is now a good time to do that?”  In a medical setting, we typically remember those who make us laugh. Why? Because it stands …

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