Holistic medical professionals are used to being on the defensive. This is even more true online. In the form of censorship by the usual suspects. Facebook. Google. But rather than being a disadvantage, I see it as a gift for these practitioners. Learn the process involved to beat the digital thought police. Toppling Industry Giants …
Any technology can be helpful at our places of work. Including social media. Despite this fact, many healthcare professionals save it for personal use. To their disadvantage. By the time you finish reading, my goal is to have you thinking differently about this digital medium. So, take a deep breath and let’s begin! How Social …
Competitive Advantage Through Healthcare Social Media Read More »
“Did you like my generic message Mr. LinkedIn user?” Silence. “I’ll take that as a yes.” There’s a general misconception that simply posting on social media sites will lead to riches. That’s one obvious misstep, but what are some others? What Mistakes Do Businesses Make When Using Social Media Marketing? Social media mistakes are a …
Entrepreneurs aren’t unfamiliar with risk. In fact, the ones who stick around learn to embrace it with open arms. But add a highly-unstable economy to the equation and the liabilities increase. Those working in content marketing have experienced many highs and lows since 2020. Honing in on the U.S. healthcare industry, how can these savvy …
Healthcare Social Media Is Overdue for Alternatives Read More »
Eyeing the clock over his desk, Winston committed to spend a good 30 minutes working on his social media marketing. Two hours later, he sat back exasperated. LinkedIn sure has changed, he thought. Formerly a professional network, it seemed to have evolved into more of a “water cooler” hub. Trying to refocus on his next …
“Aliyah, your treatment options are A, B, and C,” said Dr. Montgomery. “Ehem.” Making eye contact with him, the seated moderator shook her head. “I mean your options are A or A.” In an actual new patient consultation this scenario seems crazy, but it’s happening every day online. By the end of your reading, expect …
Ways Healthcare Social Media Ties In With Free Speech Read More »
Generalizations about healthcare providers are common in 2022. The cause? A general breakdown in communication between those who disagree on health topics. And this isn’t specific to healthcare, it’s actually a societal issue. There may not be a simple solution, but that doesn’t mean you shouldn’t try. In this spirit, I present social media as …
Healthcare Social Media: Your Differentiation Factor Read More »
Imagine yourself treading water as you bob up and down on a stormy sea. Out of nowhere a boat appears. But instead of flagging them down, you decide to wait for the next one. There’s only one problem. The “next one” doesn’t exist. Such is the condition of traditional healthcare, the only difference being there’s …
Gab Leading the Charge for Alternative Health Solutions Read More »
Face it, we’re in unprecedented times as patients. Having worked in healthcare for 10 years, HIPAA was always top of mind. Each record faxed, every phone call made. That was until early last year. Somehow Covid chose not to answer to patient privacy laws. Now friends, extended family, and even acquaintances proudly share their medical …
Ways To Defeat Challenges of Social Media in Healthcare Read More »
Wide-eyed and speechless, the Facebook moderator watched helplessly as her screen went black. Beyond negatively impacting their stock price, the recent major hack of the market leader hurt members. This came in the form of user data being sold across the web to identity thieves. Maybe data from the admins of your private practice were …
7 Reasons Healthcare Social Media Needs To Evolve Read More »
