healthcare social media

Elijahwordsmith.com | Social Media Mistakes That Cost Me Leads

Social Media Mistakes That Cost Me Leads

“Did you like my generic message Mr. LinkedIn user?” Silence. “I’ll take that as a yes.” There’s a general misconception that simply posting on social media sites will lead to riches.   That’s one obvious misstep, but what are some others? What Mistakes Do Businesses Make When Using Social Media Marketing? Social media mistakes are a …

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Elijahwordsmith.com | Healthcare Social Media Is Overdue for Alternatives

Healthcare Social Media Is Overdue for Alternatives

Entrepreneurs aren’t unfamiliar with risk.  In fact, the ones who stick around learn to embrace it with open arms. But add a highly-unstable economy to the equation and the liabilities increase.  Those working in content marketing have experienced many highs and lows since 2020.   Honing in on the U.S. healthcare industry, how can these savvy …

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Elijahwordsmith.com | Should Your Business Go Political on LinkedIn?

Should Your Business Go Political on LinkedIn?

Eyeing the clock over his desk, Winston committed to spend a good 30 minutes working on his social media marketing. Two hours later, he sat back exasperated. LinkedIn sure has changed, he thought.  Formerly a professional network, it seemed to have evolved into more of a “water cooler” hub. Trying to refocus on his next …

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Elijahwordsmith.com | Ways Healthcare Social Media Ties In With Free Speech

Ways Healthcare Social Media Ties In With Free Speech

“Aliyah, your treatment options are A, B, and C,” said Dr. Montgomery. “Ehem.” Making eye contact with him, the seated moderator shook her head. “I mean your options are A or A.”   In an actual new patient consultation this scenario seems crazy, but it’s happening every day online. By the end of your reading, expect …

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Elijahwordsmith.com | Healthcare Social Media: Your Differentiation Factor

Healthcare Social Media: Your Differentiation Factor

Generalizations about healthcare providers are common in 2022. The cause? A general breakdown in communication between those who disagree on health topics.  And this isn’t specific to healthcare, it’s actually a societal issue. There may not be a simple solution, but that doesn’t mean you shouldn’t try.  In this spirit, I present social media as …

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Elijahwordsmith.com | Gab Leading the Charge for Alternative Health Solutions

Gab Leading the Charge for Alternative Health Solutions

Imagine yourself treading water as you bob up and down on a stormy sea.   Out of nowhere a boat appears.  But instead of flagging them down, you decide to wait for the next one. There’s only one problem.  The “next one” doesn’t exist. Such is the condition of traditional healthcare, the only difference being there’s …

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Elijahwordsmith.com | Ways To Defeat Challenges of Social Media in Healthcare

Ways To Defeat Challenges of Social Media in Healthcare

Face it, we’re in unprecedented times as patients. Having worked in healthcare for 10 years, HIPAA was always top of mind.  Each record faxed, every phone call made. That was until early last year.  Somehow Covid chose not to answer to patient privacy laws. Now friends, extended family, and even acquaintances proudly share their medical …

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Elijahwordsmith.com | 7 Reasons Healthcare Social Media Needs To Evolve

7 Reasons Healthcare Social Media Needs To Evolve

Wide-eyed and speechless, the Facebook moderator watched helplessly as her screen went black. Beyond negatively impacting their stock price, the recent major hack of the market leader hurt members.  This came in the form of user data being sold across the web to identity thieves. Maybe data from the admins of your private practice were …

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