Write it and they will come.
In our attention-deficit driven society, medical freelancers may write off (no pun intended) a content strategy.
But creating Tik Tok videos, which I don’t recommend, isn’t the best way to enjoy lasting website visibility. Plus it’ll likely embarrass your kids when they come across it!
Enter healthcare content writing, your solution to being ignored online.
Because you’re all about evidence, let’s address how effective it is and why you need it.
Keyboards Are Mightier Than Swords
Since nobody uses pens anymore (except pen salesmen), keyboards have become the weapon of choice. Medical content writing naturally figured this out, but other freelancers have been slower to buy-in.
Reasons they should come on board:
- After video, blogs are the second most popular format
- 44% of people consume 3-5 pieces of content before engaging with a business
- Within a year of publishing, only 5.7% of web pages will rank in the top 10 search results
All three of these relay an opportunity for your healthcare freelancing. That’s of course if you choose to implement content writing into your marketing.
Evidence Speaks Loudly
For a relatable example, I’d like to offer my own healthcare freelance business.
Even though I already had 2 ½ years of content marketing experience prior to launch, I had never personally witnessed the power of it. Man, was I in for a shock!
- From August 2021 to August 2022 I saw a 1000% increase in impressions
- My website reached #6 in Google for my desired keyword
Publishing a near weekly blog and some other SEO work got me there. O, and a big assist from God!
Are there any other benefits to your medical career?
Competition Just Got a Bit Easier
As a solopreneur, you may have had to struggle simply to earn awareness from the industry. Without an established business, this is even more true.
Medical content writers specialize in breaking through this same glass ceiling. Because they’ve had to accomplish that task to add clients.
The strategy that benefitted them can also aid you. Instead of jockeying for a seat at the table, sound content writing can provide a chair and space at the head of it.
Why you want them in your corner:
- Many medical writers understand SEO and how to further boost content
- Niche freelancers offer more personalized customer service over agencies
- They can offer advice in other areas like social media or video
- As small business owners, they can relate to your pain points
Whether you’re looking to compete locally or nationally, take advantage of the many perks content marketing contains.
Once AI allows your business to talk, it’ll thank you. I’m confident of that!
Healthcare Content Writing and Elijah Wordsmith
You’re probably too busy to write weekly blogs. That’s okay!
My freelance writing business is the megaphone for your own solo act.
Based in the US, project management software and marketing tools allow me to consistently meet your deadlines and exceed expectations.
Elijah Wordsmith content writing “verbalizes” the more individualized care current and prospective patients receive from your compassionate hands.
Let’s discuss your main content marketing goal and move your freelance healthcare business towards standing out online!