Imagine giving a well-researched, thorough presentation on how your private practice is changing lives.
As the last slide appears on screen you look around for any questions.
The only problem? You’re speaking to an empty room.
In the digital space, this could be how you’re feeling as a holistic medicine provider. Want to change that and fill the “room” before your presentation?
So does the self-employed writer who matches with your desire to do so!
Why Should You Choose a Freelancer?
The term “freelance” became associated with writers starting way back in the 1930’s.
A profession well suited for remote work, wordsmith’s thrive in environments with few distractions. Like a home office. Or a beach bungalow for the digital nomad variety.
Put them in an environment like your busy medical office and watch them metaphorically curl up into a ball.
And herein lies the first reason not to hire internally.
Don’t misread this as meaning they aren’t collaborative. Especially with online writers, they’re normally used to working alongside:
- Graphic designers
- Website developers
If you’ve done your due diligence during the interview process, you’ll also be pleased to discover a fellow entrepreneur.
Although it isn’t always true, the majority have shifted their mindset from employee to employer. And how does it benefit your practice?
Only in every way imaginable.
I know. That’s a bold statement right? But hear me out.
Solopreneur Is a Better Title
What you see on the surface is maybe a blog, social media post, or website which was attractive enough to invoke some action on your part. The story below the surface is quite different however.
Every successful venture first starts with a focus on the operational side of running a business. This shouldn’t come as a surprise to you since your medical practice followed this same path.
And the spirit you share with writers who are self-employed is that insatiable desire to make it work, no matter the personal cost.
A 2018 LinkedIn study discovered a compelling reason why they make sense for holistic practices:
- 65% of private practices have hired freelancers in the past
Your peers have found tremendous value in this untapped market. And why should they be the only ones?
Healthcare content writing sometimes lacks a level of creativity patients notice while reading your blog or newsletter.
I’ll talk about why this is next.
Couple Fresh Creativity With Your Compassionate Care
Working from home can have its challenges.
But for the independent creator who has mastered their time management, it’s a breeding ground for outside the box thinking.
Ways it helps your practice:
- Fresh angles on popular topics can be explored
- Less client accounts means more time devoted to each one
- Extra services may be provided like publishing directly to your website
- Direct communication involves you in the process
What about those at the agency level?
Healthcare marketing companies typically expect their staff to churn out content at a rate which puts pressure on the writer themselves. Pressure can sometimes be a good thing, but not when quality is sacrificed for speed.
Talking with other writers who’ve previously worked for content mills, the freelance model unlocks a much greater level of creativity.
This matters. And here’s why.
Standing Out Isn’t Easy
The alternative health industry is no stranger to adversity. It’s always operated in the background, viewed by traditional medicine with a critical eye.
Don’t believe me? Go ask a primary care physician what they think about holistic medicine as an option for treatment.
Google, whose search engine habitually generates articles which discount its effectiveness, is another roadblock to patients finding you online.
- Search engine optimization (SEO)
- Unique and engaging writing
Although they may not fully understand the depth of all you’ve had to overcome, regular industry research reveals your pain points to freelancers.
Like not showing up in a local search. Or having to rely on word of mouth or referrals.
And during their prospecting, they’ve surely joined in countless conversations with medical professionals about the issues you face.
Speaking from experience, this practice has emboldened me to be your mouthpiece as I type away. And I’m not alone among my fellow solo writers.
Wrapping up, I want to touch on how being ignored by the medical industry can be used to your advantage.
Being Underestimated Is a Good Thing
Everyone loves an underdog.
Joined together by this shared characteristic, freelance writers and alternative medicine providers pair nicely. Like peas and carrots, to quote Forrest Gump.
Without a huge marketing budget, you’ve probably thought long and hard about topics to cover in your online messaging. Every piece of content must count.
And the masters of the keystroke have tried unorthodox methods to make their mark too.
Overcoming obstacles is how champions are made and also how small businesses can partner together to help each other.
You’re an expert in the medical field. And they are experts in writing.
Doesn’t it make sense to combine your forces knowing this? Putting your heads together in brainstorming fresh ideas will yield shareable content.
Because they will contain more than just health information. They can also be your way of pushing back against the establishment and giving patients options!
Treating the Whole Patient Instead of Their Symptoms
My continued education on holistic medicine has revealed a major truth.
Patient’s aren’t being told the whole story.
The mainstream narrative:
- Pharmaceutical companies have your best interest in mind
- Alternative medicine is full of “quacks”
- If the FDA hasn’t approved it, don’t expect it to work
Believe me, I could come up with many more but the point would become clouded.
Having real conversations with both patients and providers who operate in this “parallel health system” has steeled my resolve to do my part.
Overcoming cancer, working in the industry for 10 years, then writing about it has exposed me to every side.
This is what Elijah Wordsmith content writing brings to your private practice.
Bring the human side back by sharing stories online that impacted you or your staff. And enjoy a boost in patient retention and new referrals for a “practice that truly cares.”
Take the first step towards standing out online and schedule a discovery call today!