Entrepreneurs aren’t unfamiliar with risk. In fact, the ones who stick around learn to embrace it with open arms.
But add a highly-unstable economy to the equation and the liabilities increase.
Those working in content marketing have experienced many highs and lows since 2020.
Honing in on the U.S. healthcare industry, how can these savvy men and women turn uncertainty to their favor?
By bucking traditional wisdom from the supposed experts.
Freelance Social Media Haven
Healthcare social media is highly regulated and known for being dry and unexciting. Overcoming this preconceived notion is the first hurdle for entrepreneurs.
Without the resources to compete with content mills and agencies, freelance medical writers face another dilemma.
How can they position their services effectively on mainstream social media platforms like Facebook and Twitter?
One issue lies in Big Tech favoring these larger companies. Secondly, they can’t put out more content as a solo worker. Nor can they match their ad budget.
My advice is to wrap your head around the fact you don’t need to!
Blaze Your Own Trail
I’d like to offer my own small business as a case study.
Because I drowned out most of the advice on where to market my business, I’ve been blessed with amazing clients.
Taking a prayerful risk on alternative social media has helped me move out of the startup stage. So I know it works!
Niched into holistic medicine, Gab.com has become the digital home for my freelance writing. Since 2016 the company has weathered every storm imaginable and come out more resilient.
And not only that, but its user base has continued to grow without any sign of letting up. This includes prospective clients for entrepreneurial-minded writers.
Recent Gab updates to aid your business:
- Launched a PayPal alternative with a lower per transaction fee
- Opened up their YouTube alternative to all users
- Improved their Facebook Marketplace alternative
- Granted more control for group owners to prevent bots and spam
Suffice it to say, you now have a much greater chance of connecting with those who’d benefit from your services.
Dare to be different in your messaging and where you choose to spend your advertising dollars. Because history has favored those who’ve taken that calculated risk.
Elijah Wordsmith and Healthcare Social Media
There will always be critics who tell you to swim downstream with all the other fish. But maybe it’s time to build your “fish muscles” and swim upstream.
Give Gab a go and I promise you’ll quickly realize the internet was wrong about it. And if your business can find success there, isn’t that well worth the risk?
Here’s where I come in.
My freelance writing business is backed by 10 years of industry experience in healthcare and almost 4 years in digital marketing. Medical terminology mastery. Check.
Based in the US, project management software and marketing tools allow me to consistently meet your deadlines and exceed expectations.
Elijah Wordsmith content writing “verbalizes” the more individualized care current and prospective patients receive from your compassionate hands.
Let’s discuss your main content marketing goal and move your holistic medical practice towards standing out online!