Holistic medical professionals are used to being on the defensive.
This is even more true online. In the form of censorship by the usual suspects.
But rather than being a disadvantage, I see it as a gift for these practitioners.
Learn the process involved to beat the digital thought police.
Toppling Industry Giants
Healthcare social media is evolving. In a long overdue kind of way.
Mass layoffs in the tech industry continue to shift trends. Away from Big Tech to alternative social media platforms.
- 21,000 employees to be let go by Meta in 2 rounds of layoffs
- Zuckerberg lost $3.7 billion on the Metaverse in Q3 of 2022 alone
- Twitter lays off half of their workforce
Favoring political points over innovation, the site formerly known as Facebook is hemorrhaging.
With Twitter, Elon Musk said fired staff were basically twiddling their thumbs and racking in large salaries. This isn’t too hard to believe with the revelations from the Twitter files.
People are finding free speech isn’t a part of traditional networking sites.
Dips in product quality will lead more to conservative social media alternatives like Gab.com. And your potential patients are on this platform.
A recent poll I conducted confirmed this.
Now that you see the value, let’s make it a reality.
Getting Started on Gab
By following the steps I’ll outline below, you can develop a loyal audience.
With these strategies, I’ve grown to over 500 followers between 2 accounts. This may not seem like a big deal for those new to Gab.
But people only choose to tag along if your content is interesting. In other words, they aren’t easily impressed.
Plus they’re naturally skeptical of marketers due to previous bad experiences online.
I don’t blame them for that.
Establishing a Solid Foundation
- Use a professional photo as your profile avatar
- Include your medical website and email address
- Upgrade to a PRO account
- Schedule your first month of posts to go out
Putting a face with your practice will establish a greater trust factor than your logo. You should include the logo in every graphic you post, however.
To add the URL for your website and email go to Settings > Profile > Appearance > Profile metadata.
Tens of thousands have upgraded their accounts to Gab PRO. $99 for a year or $500 for a lifetime membership.
Reasons to invest:
- Pre-schedule posts like Canva, Hootsuite, and Publer
- Get early access to new products they release
- Receive verification via their blue checkmark for extra credibility
See this image I created using Gabby, their AI image generator. Besides this, going PRO allows you to use their AI video creator.
And you have a partner in social media success. You just aren’t aware of him…yet.
Elijah Wordsmith Boosting Your Social Media
Before you spend any time on social media, invest in content marketing first.
Namely, a regular blog on your practice website.
Combined with an active presence on Gab, you can:
- Expand the reach of your blogs
- Increase visits to your website
- Offer free education to potential patients
This is healthcare content writing that “verbalizes” the personal care current and prospective patients receive from your healing hands.
Let’s discuss your main content marketing goal and move your holistic medical practice towards standing out online!