As a holistic practitioner, your goal is to help people achieve optimal health and wellness.
However, creating content that resonates with your audience can be a challenge. It’s time to remove that obstacle.
In Part 1, we covered the basics. From creating a strong profile, to finding encouragement in the shift to alternative platforms.
Now, we’re going to dive deeper.
And explore how to create relevant content that will keep prospective patients engaged!
Holistic Medicine Content Tips
Before publishing your first post, make sure you’ve identified the ideal patient for your practice. Who would you like to work with?
Use past experiences, both bad and good to shape this avatar. Give them a name.
Then craft healthcare content writing that speaks to their desire for healthy lives.
If you remember from my poll, 61% of respondents said they’d engage with holistic medicine content.
Tips for increasing followers:
- Speak authentically
- Be transparent
- Tell patient stories
- Use high-quality images
- Respond to comments
Alternative healthcare is already more personable. Employ that advantage.
When real people are impacted by your practice, those are valuable testimonials. Don’t simply leave them on your website.
Unsplash.com has royalty free pictures, as do many design tools. Personalize each with a few words and your logo on the image itself.
Next, we’ll explore a couple of key features on Gab.
Become a PRO Using Extra Social Media Features
There are 2 Gab PRO features to start off with:
Similar to Facebook, the action happens in groups.
You’ll learn pretty quickly that your engagement will be much higher there. So, set one up!
Your pre-scheduled posts can either go to your main timeline or a group.
The one I put together has nurses, doctors, and regular patients. All seeking alternative options to traditional medicine.
Hint, that’s where you come in.
If you’d prefer to be a contributor for an established group at first, please reach out to me. We have over 70 members who’d love to spread your message!
You need to get in front of a camera at some point. Don’t worry, you’ll get more comfortable over time.
Big Tech platforms use live streaming and quick videos for extra views. LinkedIn tried this but quickly ditched the feature.
Gab doesn’t currently offer the ability to go live, but it doesn’t hurt your chances to reach patients.
- Give an overview of popular natural health topics
- Share your thoughts on healthcare industry news
- Talk about patient success stories (exclude names for HIPAA)
- Answer common questions around alternative health
If your content is top notch, you may even get the founder Andrew Torba to repost you. And he has millions of followers. Just saying!
Before you go, know that there’s a time-saving option for all of this.
Elijah Wordsmith and Healthcare Social Media
My freelance writing is the megaphone for your alternative healing. And I can accelerate your success on Gab.
I’ve used the above strategies to garner over 500 followers for my business.
Based in the US, I consistently meet your deadlines and exceed expectations.
Elijah Wordsmith content writing attracts more patients for you. And frees up additional time for revenue-generating tasks.
A new consultation is one that comes to mind.
Let’s discuss your main content marketing goal and move your holistic medical practice towards standing out online!