Leaning out Your Healthcare Content Writing Business
Elijahwordsmith.com | Leaning out Your Healthcare Content Writing Business

Trying to juggle four plates, the man smiled confidently until he felt a sneeze coming on.

Sure enough, four plates lay shattered on the ground seconds later.

Before you hit “critical mass” in your freelance writing business, wisdom says to lighten your load.

That’s the purpose behind my writing to you today.  To shine light on the most effective way to accomplish this.

It’s time for you to retire from juggling and join the ranks of other successful business owners.

Why You Should Always Be Growing

Healthcare isn’t going anywhere.  Seeing as how our bodies will remain mortal indefinitely, we’ll always need others to help us care for them.

So, if you’ve entered medical writing with uneasiness now’s a good time to exhale.

But whether you’ve just launched your freelance business or have already enjoyed some success, there’s a future step to consider.  Growing beyond your present limits.

Possible benefits:

  • Add zeros to your business bank account
  • Reinvestment into new tools and technology
  • Greater recognition and trust around your brand
  • Learn invaluable leadership skills 
  • Better revenue forecasting ability

When you first launch, clients are hesitant to work with you because you haven’t received reviews or social proof.  Even creating a 2 person team with yourself and one other professional adds more legitimacy to your shoestring operation.

Many writers prefer to operate in the background and self-limit any leadership roles.  But as a small business owner, it’s smart to ditch this false thinking early.  Why?

Gaining leadership experience through managing subcontracted writers and a virtual assistant makes you more valuable to clients.  And you’ll approach sales calls with more confidence.  

What if I Don’t Want To Add an Agency Label?

Maybe your desire with healthcare content writing is to follow the solopreneur model all the way to retirement.  The very idea of managing employees and handling payroll makes you queasy.

The good news is you don’t need to create an agency in order to provide for your family.  Eventually you’ll hit an earning ceiling and have to scale either way, but you can choose to outsource work instead of seeking internal staff.

I’ll touch more on that later.

In fact, many alternative practitioners prefer freelancers over a less personable digital marketing agency.

A few reasons:

  1. Can take on ad-hoc projects
  2. Direct communication with writer
  3. Less expensive to hire

Scaling Your Healthcare Content Writing Services

Today you might be content with your client load and still be celebrating wins from your early marketing efforts.

The temptation at this point is to try to manage everything yourself.  From operations, to marketing, to client account management.  But reaching the next level revenue wise will require you to outsource certain tasks.

Find your “sweet spot” which is the weekly activities you enjoy doing most.  Can’t stand figuring out the tax side?  Partner with an accountant.

Are administrative tasks taking hours away from your regular blog or pitching?  Perhaps bringing on a virtual assistant makes sense.

Some other work to outsource:

  • Social media management
  • Smaller writing accounts
  • Google Business Profile management

You should be looking for high-quality freelance writers you get along with to add as subcontractors once your project load gets too heavy.  This provides more stability in case of major economic downturns.

Running everything by yourself decreases the need for policies and expectations because you already know them.  But be aware you’ll need to create some documentation before you bring on your first team member.

Delegating Is Good Business

Believe me, I totally understand why it’s difficult to entrust what you’ve worked so hard to build with an untested person.

But this has held back many entrepreneurs from creating a long-lasting venture and led to burnout.  Even for those who were making really good money.

Help your situation out now by at least brainstorming areas of “fat” you can shave off to focus on your areas of expertise.  Don’t let pride keep you from growing and creating a better financial situation for you and your family.

Hopefully you’re more on board with the perks of scaling up your business and are ready to take the first step!  But there still may be one roadblock standing in your path.

Elijah Wordsmith Content Writing for Healthcare

That barrier may well be an overwhelming writing project load.  It doesn’t need to be this way!

My business is backed by over 13 years of industry experience between medical and digital marketing.  Combining the two allows each original blog or webpage to resonate with your client’s target audience.

Elijah Wordsmith content writing “verbalizes” the more individualized care current and prospective patients receive from their practice. 

With access to modern technology and customer service sharpened while working in busy medical offices, I bring a personable approach to growing their online presence. 

Help them enjoy a boost in patient retention and new referrals for a “practice that truly cares.”  

Let’s scale your medical writing business and also move their practice towards standing out online!  

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