Purely business minded folks shouldn’t have the reins to our health.
This seems like an obvious statement, but it’s proven far from it.
Major players in the area of health use medical content writing to state, “We’re all about patient centered care here.”
Actions appear to say otherwise. How did a field formed from empathy evolve into what we currently see?
To get there, we first need to look back and pull out lessons from history.
Moving Away From Patient Centered Care
When did this switch happen? Our journey starts before the nation’s founding.
In 1751, Dr. Thomas Bond and Benjamin Franklin opened the first hospital in America. Its seal was an image of the Good Samaritan. And an inscription on it read, “Take care of him and I will repay thee,” which was a reference to Luke chapter 10 verse 35 of the Bible.
Fast forward to the 1920’s and the concept of health insurance was born inside another hospital in Dallas, Texas.
By the 1970’s and 80’s for-profit health plans had closer ties to the business world than the one it served.
Where We Stand in the 21st Century
Today the medical industry is a mere shadow of its former self.
It’s a shame because there are so many selfless and compassionate people that fill its ranks. This includes many family members of mine.
These professionals should be consulted by executives for a better chance of staying relevant to a 2022 patient. But unfortunately they aren’t the decision makers at the system level.
I read a good quote from a Dr. Timothy Shaw who stated, “The business meeting replaced the medical conference to discuss patient care issues.”
We can’t place blame squarely on one institution’s shoulders, but there are a few who’ve contributed.
- Pharmaceutical companies
- Healthcare insurers
- System level leaders
This isn’t meant to generalize against all who work within these spheres. But to ignore those who did play a negative role is irresponsible. So I won’t do it.
Okay, let’s shift gears and look at one possible solution.
Some Solutions Are More Obvious Than Others
A novel concept would be for healthcare decision makers to engage with actual patients on dedicated social media groups.
One my wife and I formed is called “Healthcare: Real Discussions for Industry Professionals and Patients Alike.”
Its stated mission is, “to equip Christians and all those seeking alternative options from the present healthcare machine. A place where real and transparent communication can lead to solutions, and return “health” to its proper place in healthcare.”
We created this group because nobody was having these discussions online. The hard questions weren’t being asked. Or they weren’t being allowed to be asked (here’s looking at you Big Tech).
If practicing doctors and healthcare executives would join these discussions, imagine what could happen?
Elijah Wordsmith Amplifying Healing Voices
I’m no doctor. This was obvious every time I failed at the game of Operation.
It’d be great if I could instead feature a national medical expert in my group and reassure patients that change is a coming. Hope is central to my core so I’ll keep seeking solutions.
But in the meantime I have my marching orders.
My healthcare content writing business is the megaphone for your private practice that’s focused on natural health options.
Based in the US, project management software and marketing tools allow me to consistently meet your deadlines and exceed expectations.
Elijah Wordsmith content writing “verbalizes” the more individualized care current and prospective patients receive from your compassionate hands.
Let’s discuss your main content marketing goal and move your holistic medical practice towards standing out online!