“Do you have a HIPAA medical release?”
“Okay, let’s see the content you’re hoping to send out.”
Armed with red markers, the lawyers began butchering what was previously an attention-getting social media post.
All the content producer could do was sigh and wait for the edited version.
The medical field is infamous for being dull on the web. Is there a way to break this habit?
How Important Is Marketing and Social Media in Healthcare?
In discussing social media for healthcare, compliance officers and the legal team will have their opinions. But their role is to protect the hospital, not attract more patients.
Unsurprisingly, this barrier decreases the success marketing campaigns achieve.
We’ve seen the stagnation that the U.S. healthcare system has experienced since 2020. Poor marketing can’t be ruled out as a factor in the inability to attract patients and fresh talent.
Although this fact constrains major parts of the industry, it presents an opening for freelance healthcare professionals.
Last week I highlighted three popular roles, but I want to highlight Nurse Practitioners today.
Laying the Foundation in Their Small Business
Taking advantage of social media, especially alternative platforms, they can chase early freelance success.
Some advantages over larger systems to highlight online:
- Concierge or telemedicine option
- Partnerships with holistic practitioners
- Medical autonomy for patients
- Longer office visits
If you’re a practicing or aspiring nurse practitioner, I’m sure you can come up with many more.
Next, I’ll discuss the function of this online messaging for practice growth.
Role of Social Media in Healthcare
Prior to Big Tech reducing the organic reach of posts, private practices were missing out if they weren’t active.
What exactly were they lacking? Basically, the full power presented by optimized social channels.
Benefits of alternative social networks:
- Users are more open to private practices
- Less competition from larger medical systems
- Higher engagement over traditional platforms
- No algorithm to decrease organic reach
Having tried out some of these networks, I’ve found one that stands out.
Private Practice Haven
Gab is friendly to healthcare small businesses. And according to the Pew Research Center, it’s the only true free speech social media company.
In addition to hosting prospective patients, there’s a secondary perk of engaging there. Plenty of medical entrepreneurs are already networking on the platform!
I was fortunate to interview one from Australia and have connected with others in my healthcare group.
With little to no up-front investment, this channel presents enormous potential.
Maybe you like the idea, but would prefer to hand off the actual content creation. A freelance medical writer can assist.
Social Media for Healthcare and Elijah Wordsmith
How will combining our healthcare talents move your business forward?
My freelance writing business is the online megaphone for your private practice.
Elijah Wordsmith content writing “verbalizes” the more individualized care current and prospective patients receive from your compassionate hands.
Based in the US, project management software and marketing tools allow me to consistently meet your deadlines and exceed expectations.
Let’s discuss your main content marketing goal and move your medical business towards standing out online!