“Stay in bed longer, hike more, and use this supplement for overall balance. Call me in the morning.” A holistic approach to health and wellness never hurt anyone. Well, maybe Big Pharma. But that’s a topic for another day. But competing for patients accustomed to conventional medicine can be tough. If you’re ready to make …
Educating Future Patients With Healthcare Content Writing Read More »
Any technology can be helpful at our places of work. Including social media. Despite this fact, many healthcare professionals save it for personal use. To their disadvantage. By the time you finish reading, my goal is to have you thinking differently about this digital medium. So, take a deep breath and let’s begin! How Social …
Competitive Advantage Through Healthcare Social Media Read More »
By some estimations, the English language has more than a million words. As such, you’d think controlling a measly 66 of them wouldn’t make much difference. Unless you consider that freedom of speech in 2023 America keeps facing obstacles. Familiar players like Big Tech aren’t a surprise. There is one unlikely participant however. The Centers …
“This pill is the best choice Patient Jim Bob,” smiled Dr. Robertson. Suddenly an intercom-enriched voice spoke, “Actually, the other pill is the right one.” The bewildered patient looked down to see a medication now sitting in his hand. Without hesitation, he swallowed it and waited. Is this picture too far removed from reality? Let’s …
Medical Misinformation Jailtime for Canadian Doctors Read More »
“Did you like my generic message Mr. LinkedIn user?” Silence. “I’ll take that as a yes.” There’s a general misconception that simply posting on social media sites will lead to riches. That’s one obvious misstep, but what are some others? What Mistakes Do Businesses Make When Using Social Media Marketing? Social media mistakes are a …
In business and in life, change is good. Those who embrace it typically come out in a better place. That can be in personal or professional development. But ask these same folks if changes in the economy are positive and watch their reaction. You may get some blank stares. With an upcoming financial slump, many …
Recession Stinks for America but Not for Freelancers Read More »
“Do you have a HIPAA medical release?” “Yes.” “Okay, let’s see the content you’re hoping to send out.” Armed with red markers, the lawyers began butchering what was previously an attention-getting social media post. All the content producer could do was sigh and wait for the edited version. The medical field is infamous for being …
The term “freelancer” comes from the Medieval period when mercenary knights sold their lances to the highest bidder. Isn’t history interesting? But our topic today doesn’t have anything to do with the past. With remote work becoming the norm, healthcare is tapping into this resource. In 2023, expect the gig economy to add to its …
Write it and they will come. In our attention-deficit driven society, medical freelancers may write off (no pun intended) a content strategy. But creating Tik Tok videos, which I don’t recommend, isn’t the best way to enjoy lasting website visibility. Plus it’ll likely embarrass your kids when they come across it! Enter healthcare content writing, …
Freelancer Benefits of Healthcare Content Writing Read More »
Flashing across the bottom of the screen the headline read, “Healthcare workers refuse vaccine.” The comment section was quickly filled with angry comments. How could they have the audacity to endanger an already vulnerable nation? Generalizations always cause more problems than they solve. And this applies to our topic today of misplaced blame on frontline …
Why You Shouldn’t Blame the Hero Healthcare Workers Read More »
